Gulf Oil breaks stereotypes, ropes in Women’s cricket sensation SmritiMandhana as Brand Ambassador
~Gulf Oil becomes the first lubricant company to
onboard a woman cricketer as brand ambassador~
~Smriti to join the ranks of MS Dhoni and Hardik Pandya as Gulf brand
ambassador~
Mumbai, 06October 2022:Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, SmritiMandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint awoman cricketer as ambassadorto represent the organization and its ethos. SmritiMandhanawill join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.
Gulf Oil recognises that the dynamics of the automotive segment has
evolved with more women playing a pivotal role in the decision-making process
of vehicular purchase and its further maintenance. With the addition of
SmritiMandhana to its group of inspiring ambassadors, the organization has
taken cognizance of the changing consumer demographics, determined to appeal
and cater to the new developing customer landscape in the segment.
The new woman youth icon, Smriti,isthe ideal brand
ambassador as sheembodies Gulf Oil's strong sporting heritage, and her
commitment to outperform is in line with the organization’s values.Through this
association, Gulf Oil aims to celebrate women power and inspire female audience
in the country while also honoring the achievements of Indian women cricketers.
Commenting on the decision to rope in a brand
ambassador,Ravi Chawla, MD & CEO at
Gulf Oil Lubricants said, “In the
recent past, we have witnessed a surging demand for our products from a new
audience segment. As an organization that is determined to lead with the
evolving times, weseekto strengthen our brand recall among women vehicle owners
in India. The remarkableSmritiMandhanawas a natural choice for us as she shares
a lot of synergy in values with Gulf Oil. We have a long history of associating
with top athletes in the country. Smriti undoubtedly enjoys a high level of
popularity & credibility in the cricketing world at large. We believe this
association will help us connect with consumers across the spectrum, male and female
audiences alike, reinforcingour brand philosophy and enhancing our engagement
with the sport of cricket.”
Amit Gheji, Head Marketing at Gulf Oil Lubricants, added,
“Smriti is a natural choice to represent
the brand considering her achievements and wide appeal with the cricketing audience
of our nation.The popularity and viewership of women’s cricket in India isexpanding
and we can only see it growing from here.Together, we look forward to creating exciting
campaigns that will help the brand get even closer to its consumers. We already
have MS Dhoni and Hardik endorsing our brand and now with the addition of
Smriti, we look forward to living our brand promise of ‘Together, we’re Unstoppable’.”
Speaking on the association, Cricketing star Smriti Mandhana shared, “I am excited to be associated with Gulf Oil, an iconic lubricant
brand that has earned the trust of Indian consumers over the years for its
product quality and service. Gulf, as a brand, has a long-standing association
with performance sports and I am proud to be a part of the brand that has a
great following among a young consumer base.I am thrilled to be joining MS
Dhoni and Hardik Pandya in the lineup and look forward to our journey together.”
About Gulf Oil Lubricants India
Gulf Oil Lubricants India Limited (GOLIL), part of
Hinduja Group and Gulf Oil International, is one of the leading players in the
lubricant market in India and has a top 2 / 3 position in key segments amongst
the private sector brands. GOLIL has a wide range of world class-leading
products in the automotive and industrial lubricants space catering to B2B and
B2C segments with a growing distribution network. The brand has tie-ups with
over 20 leading OEM's and a leader in the direct sales network to industrial,
infrastructure and institutional customers, and exports to over 25 countries.
Along with automotive and industrial lubricants, greases, we have a significant
share in the 2-wheeler batteries segment. In India, we have a strong
manufacturing and R&D bases with two plants in Silvassa and Ennore,
Chennai. The brand is working towards being future-ready to offer additional
mobility solutions and has recently tied up with Indra Technologies- UK based
charger/mobility company and ElectreeFi, an EV SaaS provider to drive the
change.
Today, globally the Gulf brand is present in more than
100 countries across five continents. The Gulf Oil International Group's core
business is manufacturing and marketing an extensive range of over 400
performance lubricants and associated products for all market segments.
Gulf enjoys a strong brand recall built through
association with brand ambassadors like Mahendra Singh Dhoni, Hardik Pandya,
Chennai Super Kings coupled with global sporting partnerships like McLaren etc.
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