Smriti Mandhana Join the ranks of Mahendra Singh Dhoni & Hardik Pandya as Gulf Oil brand ambassador

 Gulf Oil breaks stereotypes, ropes in Women’s cricket sensation SmritiMandhana as Brand Ambassador

~Gulf Oil becomes the first lubricant company to onboard a woman cricketer as brand ambassador~

~Smriti to join the ranks of MS Dhoni and Hardik Pandya as Gulf brand ambassador~

Mumbai, 06October 2022:Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, SmritiMandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint awoman cricketer as ambassadorto represent the organization and its ethos. SmritiMandhanawill join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.

 

Gulf Oil recognises that the dynamics of the automotive segment has evolved with more women playing a pivotal role in the decision-making process of vehicular purchase and its further maintenance. With the addition of SmritiMandhana to its group of inspiring ambassadors, the organization has taken cognizance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.

 

The new woman youth icon, Smriti,isthe ideal brand ambassador as sheembodies Gulf Oil's strong sporting heritage, and her commitment to outperform is in line with the organization’s values.Through this association, Gulf Oil aims to celebrate women power and inspire female audience in the country while also honoring the achievements of Indian women cricketers.

Commenting on the decision to rope in a brand ambassador,Ravi Chawla, MD & CEO at Gulf Oil Lubricants said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organization that is determined to lead with the evolving times, weseekto strengthen our brand recall among women vehicle owners in India. The remarkableSmritiMandhanawas a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity & credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcingour brand philosophy and enhancing our engagement with the sport of cricket.”

Amit Gheji, Head Marketing at Gulf Oil Lubricants, added, “Smriti is a natural choice to represent the brand considering her achievements and wide appeal with the cricketing audience of our nation.The popularity and viewership of women’s cricket in India isexpanding and we can only see it growing from here.Together, we look forward to creating exciting campaigns that will help the brand get even closer to its consumers. We already have MS Dhoni and Hardik endorsing our brand and now with the addition of Smriti, we look forward to living our brand promise of ‘Together, we’re Unstoppable’.”

Speaking on the association, Cricketing star Smriti Mandhana shared, “I am excited to be associated with Gulf Oil, an iconic lubricant brand that has earned the trust of Indian consumers over the years for its product quality and service. Gulf, as a brand, has a long-standing association with performance sports and I am proud to be a part of the brand that has a great following among a young consumer base.I am thrilled to be joining MS Dhoni and Hardik Pandya in the lineup and look forward to our journey together.”

 

About Gulf Oil Lubricants India

Gulf Oil Lubricants India Limited (GOLIL), part of Hinduja Group and Gulf Oil International, is one of the leading players in the lubricant market in India and has a top 2 / 3 position in key segments amongst the private sector brands. GOLIL has a wide range of world class-leading products in the automotive and industrial lubricants space catering to B2B and B2C segments with a growing distribution network. The brand has tie-ups with over 20 leading OEM's and a leader in the direct sales network to industrial, infrastructure and institutional customers, and exports to over 25 countries. Along with automotive and industrial lubricants, greases, we have a significant share in the 2-wheeler batteries segment. In India, we have a strong manufacturing and R&D bases with two plants in Silvassa and Ennore, Chennai. The brand is working towards being future-ready to offer additional mobility solutions and has recently tied up with Indra Technologies- UK based charger/mobility company and ElectreeFi, an EV SaaS provider to drive the change. 

Today, globally the Gulf brand is present in more than 100 countries across five continents. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range of over 400 performance lubricants and associated products for all market segments.

Gulf enjoys a strong brand recall built through association with brand ambassadors like Mahendra Singh Dhoni, Hardik Pandya, Chennai Super Kings coupled with global sporting partnerships like McLaren etc.

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